Gifts made at the home of fine jewelry.
Homeli designs custom fine jewelry with you, then has it handmade by master jewelers in Shuibei, the jewelry district of Shenzhen. Every piece is made for a celebration, and every piece goes home with someone you love.
Why we’re called Homeli
Say it like “homely”, but it ends in lǐ. The name reads three ways, and each one is part of what we do.
The home of fine jewelry
Shuibei is where a huge share of the world’s gold and diamond jewelry is designed, traded and made. We go to the source. And what we make is meant to stay in a family’s home for generations.
A gift, and the ritual of giving it
礼 is the Chinese word for a gift and for the care of marking a moment properly. Birthdays, new babies, anniversaries, Lunar New Year: every piece we make is made for a celebration.
Made in a real neighbourhood
里 means a lane or neighbourhood. Shuibei grew from a village into rows of workshops, and your piece is made by named jewelers there, not in a faceless factory.
Home + 礼 = Homeli
What Shuibei is, and why it matters to you
Shuibei, in Shenzhen’s Luohu District, is China’s largest jewelry cluster. Around 7,000 jewelry businesses work there, and it handles more than 70 percent of China’s gold trading volume.
For most people abroad, it is out of reach. The workshops don’t speak English, prices change daily with gold, and it is hard to know who to trust. That is the gap Homeli fills. We speak to you in English, brief the jewelers in Chinese, check every piece in person, and ship it to your door.
- CADYou approve a 3D render firstNothing is cast until you sign off on the design and the price.
- IGICertified stones, filmed inspectionCenter diamonds come with an IGI certificate, and you see the finished piece in 4K before paying the balance.
- 585Honest metals, hallmarkedEveryday pieces are thick 18k gold vermeil over sterling silver. Fine pieces are solid 14k, 18k or 24k gold, or platinum. Every listing says which.
- GIFTReady to giveGift-boxed with a handwritten card, shipped by insured courier to you or straight to them.